Design a modern convention center for a refreshed look + competitive edge
EUA and Atlanta-based TVSdesign are collaborating on an expansion to the Wisconsin Center that will add additional space to the main exhibition hall and mezzanine level. The interior is being modernized with floor-to-ceiling glass walls, a water feature and large staircase to encourage people to linger and create impromptu social interactions.
The updated design and expansion enables the Wisconsin Center to stay competitive with the increased size allowing more than one major meeting to be booked at the same time. The updates focus on bringing amenities to the space that will also attract future events to the area. Gender-neutral bathrooms, increased guest dining capacity in a ballroom, more meeting rooms and indoor parking are a few of the updates being made.
- 673,000 sq ft addition (including parking)
- Milwaukee, WI
- 400+ additional meeting rooms
- Ballroom with outdoor terrace
- 2,000 dinner guest 4th floor ballroom
- Gender - neutral bathrooms
- Nursing mother's rooms
- Loading docks
- Executive Kitchen