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Summerfest

Lay out a plan to update and expand festival grounds to best serve visitors

Master Planning
Millennium Momentum – 2001
In 2001, EUA worked with Milwaukee World Festival Inc. to develop "Millennium Momentum", a 90-acre master plan that would better serve the nearly 2 million visitors that descend on the lakefront each year. The team implemented multiple projects during the next two years, including an updated entrance, an 18,000 sq ft pavilion that houses the former Potawatomi Bingo Casino Stage, now called Johnson Controls World Sound Stage, an ethnic village, improved restroom facilities and other new buildings.

Master Plan – 2009
The overarching goal of the 2009 master plan was simple - to keep the grounds fresh and relevant, providing a more comfortable and enjoyable experience for festival-goers. Phase I of the project, completed in spring 2011, included a new state-of-the-art music stage, new south gate, new food vendor facilities, infrastructure improvements and an overall image upgrade for the grounds.

Additional Projects Include:

American Family Insurance Amphitheater
Northwestern Mutual Community Park
BMO Harris Pavilion
Briggs & Stratton Big Backyard
Miller Lite Oasis + Summerfest Store
North Gate + Uline Stage
US Cellular Stage
South Gate