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Lay out a plan to update and expand festival grounds to best serve visitors

Master Planning
Millennium Momentum – 2001
In 2001, EUA worked with Milwaukee World Festival Inc. to develop "Millennium Momentum", a 90-acre master plan that would better serve the nearly 2 million visitors that descend on the lakefront each year. The team implemented multiple projects during the next two years, including an updated entrance, an 18,000-square-foot pavilion that houses the former Potawatomi Bingo Casino Stage, now called Johnson Controls World Sound Stage, an ethnic village, improved restroom facilities and other new buildings.

Master Plan – 2009
The overarching goal of the 2009 master plan was simple - to keep the grounds fresh and relevant, providing a more comfortable and enjoyable experience for festival-goers. Phase I of the project, completed in spring 2011, included a new state-of-the-art music stage, new south gate, new food vendor facilities, infrastructure improvements and an overall image upgrade for the grounds.

Additional Projects Include:

American Family Insurance Amphitheater
Northwestern Mutual Community Park
BMO Harris Pavilion
Briggs & Stratton Big Backyard
Miller Lite Oasis + Summerfest Store
North Gate + Uline Stage
US Cellular Stage
South Gate