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Summerfest – Miller Lite Oasis + Store + Mid-Gate Plaza

Create an elevated concert experience through new and improved sight lines and design

The newly redesigned Miller Lite Oasis stage offers increased capacity and amenities for festival patrons including a Miller Lite Brew House, updated bar areas, a VIP elevated viewing deck and improved sight lines for a better viewing experience. The Miller Lite brand is highlighted through various graphics in the revamped space and a permanent Summerfest store was designed adjacent to the stage. A new plaza leading into the mid-gate creates a wider, pedestrian-friendly entrance into the festival grounds.

Other Summerfest projects include:
American Family Insurance Amphitheater
BMO Harris Pavilion
Briggs & Stratton Big Backyard

North Gate + Uline Stage
US Cellular Stage
South Gate
Summerfest - Master Planning and Miscellaneous Projects