Rockwell Automation Lobby
Create a modern and welcoming first impression for customers and guests
Acting as the front door for guests visiting Rockwell Automation’s global headquarters, the lobby was transformed into a welcoming entrance, celebrating the company’s brand, history and culture of inclusion. Moving away from a traditionally detailed and dark wood-paneled lobby, the new space features a modern, clean look with increased daylight, transparency and creative lighting solutions. Branding elements throughout the space include a sandblasted logo in the entrance vestibule, a display wall showcasing awards and products and backlit panels featuring images of Rockwell’s history.
Designed for customer comfort, the lobby has a loungelike feel with comfortable seating, fireplaces and a coffee bar to support well-being and create a welcoming space. Glass-front conference rooms bring daylight into the space through the creation of new exterior windows and are designed with built-in technology to adapt to future trends. Balancing a modern look while referencing the history and tradition of the company, wood and trim from the lobby was salvaged and repurposed into feature walls and select original furniture was reupholstered with modern finishes.
- Milwaukee, WI
- 4,845 sq ft
- IIDA WI Award of Excellence