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Rockwell Automation Electric Vehicle Innovation Center

Explore cutting-edge + innovative technology in a hands-on + interactive center

As leaders in the field, Rockwell Automation’s Electric Vehicle Innovation Center (EVIC) creates a venue for customers to explore the company’s products first-hand. Showcasing their innovative capabilities and technology, the EVIC features prominent branding and flexible, technology-infused spaces that allow for full-scale demos and hands-on experiences. It was crucial to create a transparent and open environment with sightlines from street level into the center and to highlight the innovation happening throughout the space.

EUA led the client through space programming to ensure desired experiential zones fit within the existing building footprint, and to allow for flexibility as technology and equipment evolves. An Enterprise Hub acts as a versatile meeting room with multi-panel, touchscreen displays and an acoustic drapery that offers noise reduction, sound absorption and visual separation when needed. Emulating the EUA-designed Rockwell Customer Experience Center (CEC) in Milwaukee within the constraints of a smaller scale, the EVIC incorporates similar elements, finishes and space typologies, while also blending with the local Silicon Valley market to create a cohesive, yet unique identity.

Learn more about the Electric Vehicle Innovation Center in the video below.