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Re-envisioning a distinguished building for continued future use

EUA worked with J. Jeffers & Co. on the redevelopment of the former Milwaukee Journal Sentinel office complex into affordable housing and student housing. Celebrating buildings’ heritage, the community spaces consist of smaller renovations to keep the character and history of the buildings.

The original iconic 1924 building has been renovated into 103 apartments. The first floor will house the main lobby and amenity areas. The original multi-story volume press room is converted into retail space. The unit mix will consist of studio, one bedroom, two bedrooms and three bedroom apartments as well as street accessed walk-up units.

The 1962 addition will be converted into student housing with 217 beds in studio, two bedroom and four bedroom apartments. The 1962 press room area is converted into a regulation sized basketball court and fitness complex. Over 160 parking spaces provided in the lower levels of both existing buildings.

Designated a historic complex by the Historic Preservation Commission, the building qualifies for historic tax credits.