Activating club level spaces to create an energized and branded experience
With new ownership, the Milwaukee Bucks were looking to refresh their existing club level spaces within the BMO Harris Bradley Center to create an upscale experience for fans. Multiple renderings of the space were created to aid the Bucks in securing a second club sponsor. A modern and neutral palette featuring natural wood elements and high-end finishes allows for maximum branding and sponsor activation throughout the spaces.
The Palermo’s Courtside Club and Potawatomi Club feature luxury amenities, private bars, expanded dining areas and a variety of seating for the ultimate high-energy, sports experience. Reimagining the space with an energized environment allows for increased marketability to fans while a centralized bar and additional entertainment areas provide areas for guests to mingle and interact before and during Bucks games.
- Milwaukee, WI
- 22,000 sq ft