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American Family Insurance – Spark

Inspire innovation + collaboration through this new entrepreneurial hub

The Spark building is located within Madison’s revitalized Capitol East District, an area designed to support entrepreneurship and economic growth. Home to Madison-based American Family Insurance, the nation’s 13th largest property/casualty insurance group and StartingBlock Madison (SBM). SBM is an entrepreneurial center for start-up companies and established entrepreneurs to share knowledge, skills and professional assistance.

The building features a modern, environmentally-sustainable design and collaborative indoor and outdoor spaces. Spark’s design creates an architectural statement while being inclusive of the fabric of the neighborhood. Located on a tight, narrow site, Spark features a community pocket park and extensive outdoor space that includes extensive bike parking and a variety of amenities for tenants and visitors. Spark represents American Family’s commitment to investing and energizing the entrepreneurial spirit in Madison.

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