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American Family Insurance – Spark

Inspire innovation and collaboration through this new entrepreneurial hub

The Spark building is located within Madison’s revitalized Capitol East District, an area designed to support entrepreneurship and economic growth. Home to Madison-based American Family Insurance, the nation’s 13th largest property/casualty insurance group and StartingBlock Madison (SBM). SBM is an entrepreneurial center for start-up companies and established entrepreneurs to share knowledge, skills and professional assistance.

The building features a modern, environmentally-sustainable design and collaborative indoor and outdoor spaces. Spark’s design creates an architectural statement while being inclusive of the fabric of the neighborhood. Located on a tight, narrow site, Spark features a community pocket park and extensive outdoor space that includes extensive bike parking and a variety of amenities for tenants and visitors. Spark represents American Family’s commitment to investing and energizing the entrepreneurial spirit in Madison.

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