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Design Charrette Imagines New ALZ Letters for Milwaukee’s Walk to End Alzheimer's

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EUA team members recently collaborated to reimagine the large ALZ letters that provide a popular photo backdrop for participants in Milwaukee’s annual Walk to End Alzheimer’s.

With tracing paper and markers in hand, ten EUA architects and designers recently participated in a design charrette to create a new landmark for the Walk to End Alzheimer's in Milwaukee.

As part of EUA’s ongoing partnership with the Alzheimer’s Association, Milwaukee Walk Director Amanda Gabert challenged the firm to develop a new design for the life-size ALZ letters situated mid-way along the walk route in Lakeshore State Park.

The charrette, a collaborative brainstorming workshop, produced ideas like letters that doubled as furniture to ones adorned with promise garden flowers and reflective materials. The letters have been a popular photo background for the over 2,400 walkers passing by them yearly.

The charrette team is in the process of selecting one design to refine and carry forward into production.

"I was so honored to be invited to EUA and to be able to meet the passionate employees who wanted to get involved in this project,” said Gabert. “It means a lot to see so many creative people around a table willing to donate their time after work to ‘do more work’ for a cause they care about. I look forward to continuing our work with EUA through our mission at the Alzheimer's Association!”

The redesign will help celebrate the 30th year of Milwaukee’s annual walk, of which EUA is a proud sponsor. The signature event of the Alzheimer’s Association, the Walk to End Alzheimer’s is held in more than 600 communities nationwide. Funds raised in the walk support Alzheimer’s care, support, research, awareness and advocacy.

Milwaukee’s 2023 walk is Sunday, September 17, at Henry Maier Festival Park. Sign up to walk with us in Milwaukee, or find your local walk here!