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Senior Living Campus Repositioning

Repositioning Your Campus through Master Planning

Applying knowledge of the current and future trends in the design, marketing and operation of Continuing Care Retirement Communities (CCRC), EUA helps clients evaluate their position in the marketplace and determine viable repositioning strategies to strengthen market position

A successful CCRC campus repositioning is based upon the initial performance of an integrated master plan. This initial plan examines campus building conditions, operations, financial proformas, and regional demand for services. Each item is discussed using a holistic approach to ensure that any necessary changes to the campus built environment will result in the continuation or addition of services that are viable into the future.

Learn more from our nationally renowned planner - Jeffrey Anderzhon, FAIA on the steps organization's can take to ensure they are creating a master plan that works:

Step 1: Marketing Feasibility
Step 2: The Built Environment
Step 3: Financial Feasiblity